7Up Reveals Its New Look In An Event Held In Lahore - #RefreshYourLook
New Year, New Blog Post and apparently something else is new too! IF you’ve been a regular follower of 7Up’s brand page (as I definitely am!), you definitely wouldn’t have missed the mysterious posts with Farhan Saeed, Urwa Hocane and Frieha Altaf.
Now, however, the wait is over and we know exactly what was up our favorite brands’ sleeve all this time. That’s right, keeping true to their word of ‘refreshment’, the lemon-lime kings have brought us another refreshing new something but this time, it’s something for our eyes instead of our tongues and that’s just as well! This time, 7Up has unveiled their brand new logo! Check it out in the video below!
Fresh Hai 7Up Ka Love - #RefreshYourLook
A hint of lemon. A splash of lime. Our new look is as fresh as our taste! Celebrate our fresh new look with #RefreshYourLook!
Posted by 7Up on Monday, January 4, 2016
In a star-studded and until now, unique, event held at the beautiful Polo Club in Lahore, 7Up unveiled its beautiful new logo. It’s clutter free. It’s easy on the eyes and most of all: it’s refreshing.
However, perhaps even more worthy of mention than the logo itself was the event that had been held to unveil it. In a (successful) attempt at refreshing uniqueness, 7Up called upon some of Pakistan’s top celebrities and invited them to refresh their looks as well. Participating in this campaign were our favorite faces: Farhan Saeed, Urwa Hocane, Uzair Jaswal, Mohsin Abbas, Anoushey Ashraf, Zoe Viccaji and Sarwat Gillani! The event was hosted by everyone’s favorite fashion pioneer: Frieha Altaf.
A hint of lemon, a splash of lime and a whole lot of glamour! Here is a before and after video of the fabulous people who are the faces of 7Up #RefreshYourLook campaign!
Posted by 7Up on Wednesday, January 6, 2016
But the event wasn’t just another red-carpet affair like any other. Instead, to put a twist on the whole scene and refresh everything, 7Up invited everyone’s favorite stylist, Toni & Guy’s head-guy: Shammal Qureshi to come on over and give each celebrity a fresh, new look! The celebrities also had a wardrobe makeover provided courtesy of Munib Nawaz, Ali Zeeshan and Sadaf Malater.
The celebrities not only unveiled their new looks but also made the audience sway with their musical skills and made them chuckle with their witty conversation.
However, the highlight of the night, perhaps was when everyone’s favorite funny guy ZaidAliT showed up as a surprise and put a cherry on top of the fresh, new cake. Everyone rushed to take pictures with the superstar as the night came to a spectacular end.
And as the New Year brought with it, an air of change, I’m feeling the need to refresh a few things too. What about you?
0 comments: