Pepsi Pakistan Launches Its #AbhiNahiTohKabhiNahi TVC - Watch Now

Pepsi celebrates the unique "now or never" style in which we Pakistanis play and watch cricket. So whether you're a fan or a player, whether you're in a stadium or the street let's celebrate our cricket. For us its now or never. #AbhiNahiTohKabhiNahi Posted by Pepsi Pakistan on Tuesday, February 16, 2016



When it comes to cricket, one brand that has long been associated with the sport is none other than Pepsi! Always remaining in the limelight as the pioneer in cricketing campaigns, Pepsi has gained the image of the first in line to promote the love of the game and making the thrill and excitement of the sport even better. But how?The perfect example for this question is Pepsi’s latest campaign that it just released, which is entitled #AbhiNahiTohKabhiNahi.

It revolves around the passion, enthusiasm and anticipation surrounding cricket, the expectations of the fans from their team, the enormous responsibility on the team of bagging the title of being the best. And to add to all of that, watching that aura of excitement encapsulated in a brilliant TVC that shows just exactly how the nations come together when it comes to cricket, just makes your day! It is about the little emotions and feelings attached to playing or seeing the sport, the time spent in eagerness to see your team play, the nail-biting moments and the tension at the big moments. Added together, it is CRICKET FEVER that drives this campaign, the “Now” or “Never” aspect of the game being highlighted as the name suggests.

Featuring 11 mega stars of the cricket world, which include Shoaib Malik, Boom-Boom Afridi and many others, the TVC marks Pepsi’s first step into the cricket field as the T20 World Cup approaches and excitement levels are about to go sky high. What Pepsi has in store next is really the question to ask now! For that, let’s wait and watch but for now, let’s enjoy what the brand has given us for the time being and let ourselves be carried away by the love of cricket!